Partnership

Why BE YOU for you is Supporting South East London Mind (SEL Mind)

At BE YOU for you, mental health is not just a talking point—it is personal. This brand was born from a real journey through anxiety, burnout, and the pressure to always be “on.” As a mum of three, working full time, and building something from scratch, I know how easily we lose ourselves—and how powerful it is to feel seen, supported, and enough just as we are.

That’s why I am proud to partner with South East London Mind. It is a mental health charity doing incredible work in our communities. From counselling and crisis support to groups for parents and young people, SEL Mind provides real help when it’s needed most.

By donating £5 from every jumper sold, we’re not just raising funds—we’re backing a message that runs deep in everything we do:

You matter. Your mental health matters. And you deserve to be you—for you.